Designthat movesbusiness.
Product Design Manager with 15+ years leading teams and driving product innovation and business growth through user-centered design strategies. I specialize in defining and executing design roadmaps, scaling design operations and fostering a culture of excellence — with a growing focus on applying AI to the design process.
A journey of 15+ years
From art direction in Angola to leading multidisciplinary teams in Brazil and senior UX consulting for medical technology in Italy.
- May 2019 — Present
Product Design Manager · Jusbrasil
Leading a multidisciplinary team of UI/UX and Product Designers, removing barriers and growing the skills needed to build and evolve magical products. Continuously fostering user research to keep the product aligned with the company vision.
Salvador, BA · 7+ years - Jan 2022 — Present
Senior UX Consultant · Cardioline
Leading design direction for Cardioline's key digital products in the medical field. Creating seamless and intuitive experiences for ECG devices, empowering healthcare professionals to save lives.
Itália · 4+ years - Mar 2017 — May 2019
UI/UX and Product Designer · Jusbrasil
Built interfaces for lawyers, focused on the growth of a marketplace and on building a new product from scratch to manage lawyers' daily workflow. Heavy research, customer development and business modeling.
Salvador, BA · 2 years - Mar 2012 — Mar 2017
UI Designer · Prefeitura de Salvador
Working closely with the software team on the evolution and maintenance of internal systems for the Education Department of Salvador — enrollment, HR and other educational systems. Learned a lot about leadership coordinating a team of 5 designers.
Salvador, BA · 5 years - May 2011 — Apr 2012
Brand Designer · Dendê Brands
Art direction at a branding company, developing graphic pieces, corporate visual identities and strategic brand positioning.
Salvador, BA · 1 year - Jan 2011 — May 2011
Art Director · M. Bomfim
Art direction for corporate identities, focused on real estate developments.
Salvador, BA · 5 months - Apr 2009 — Apr 2011
Art Director / Web Designer · Look Comunicação
Advertising art, national and international visual identities, coordination of graphic projects and corporate websites.
Luanda, Angola · 2 years - Aug 2006 — Feb 2008
Graphic Designer · G3 Telecom
Corporate identity development, company rebranding. Marketing planning and customer support.
Salvador, BA · 1 year and 7 months
- Design Strategy
- Design Leadership
- Organizational Design
- Design Systems
- Design Ops
- Change Management
- Design ROI
- AI Strategy
- Business Alignment
- Team Leadership
- UX Metrics
- Lean Product Design
- Heuristic Analysis in UX
- UX Strategy
- Data visualization for storytelling
- PortugueseNative
- EnglishProfessional
- UnijorgeB.A. in Graphic Design · 2004 — 2007